COFFEE TALK

4 How to use this document

8 Sponsor’s Index

10 Editors Prologue

14 SCAA has lots to be proud of in its 25 year history

By Ted Lingle, Executive Director – Coffee Quality Institute

18 The National Coffee Association’s impact on the coffee world

By Robert Nelson, President - The National Coffee Association

22 Best Practices Versus an Asterisk

By Donald N. Schoenholt

26 A Commitment to Ethiopia

By Tracy Ging

30 Global Coffee Connections

By Phyllis Johnson, President, BD Imports

34 Marketing Meets Technology & Lives Happily Ever After

By Krista Reddington-Telios - Marketing Director, FETCO®

38 Conference Empowers Coffee Industry Affiliates to Help Landmine Victims

By Rebekah L. Fraser

Coffee-as-Cuisine by Linda Smithers

What’s in our future: The Case for Geographical Indications by Gabriel Silva

The trend of ‘Specialty’ quality by Kenneth Davids

‘Specialty’ coffee and QSR by Jon L. Luther

Roasters corporate social responsibility in the 21st Century by Rick Peyser

CQI Moving Forward by Ted R. Lingle

A history of quality; How to ensure quality coffee from soil to cup by Andrea Illy

CQI by Ellen Jordan Reidy

Balancing Customer and Coffee Producer Interests by Dub Hay

Allied Products in Specialty Coffee by Donald Harrell

Building quality from the ground up by Grace Mena

India, the Emerging Asian Powerhouse by Sunalini Menon

Future trends in coffee roasting by Shawn Contreras

Brand Building in International Markets by Peter Guyer

Africa-Dropping the Veil by Phyllis Johnson

The business of Organics by Karen Cebreros

 What is in store for 2007-BricksandMortar by Shaun Weston and David Stackhouse

The future is wired (or is it?) by Brian Van Lieshout

Specialty Coffee’s Place in the Future of Foodservice by Andrew Hetzel

Advances in brewing technology by Hy Bunn

State of the Industry Projections: Roasters-2007 by Terry Davis

Single Serving Coffee-The Real Scoop by Robert Melikian

Cup for Education by Karen Gordon

How the Coffee-Farming Family’s Pursuit of a Sustainable

Community Relates to Specialty Coffee’s Pursuit of a Sustainable Line of Supply by Bill Fishbein

The IWCA by Andi C. Trindle

The Growing Organic Coffee Market by Caren Wilcox

The Rainforest Alliance by Tensie Whelan

Café Feminino: The Silent Voice of Women by Gay Smith

State of the industry on Barista Competitions–No longer a Lungo by Sherri Johns

TransFair USA (Fair Trade) by Paul Rice

The State of Cup of Excellence® by Susie Spindler

Grounds for Health by August Burns